New Playground, Ho Chi Minh City

Condé Nast TravelerSep 2

Here's how to make the most of the Vietnamese capital's District 1 neighborhood, the epicenter of the country's youthful fashion movement.

OG multiconcept retailer with 70-plus Vietnamese labels

15 things in this story

Latui AtelierPlaceknown for shredded denim and provocative cuts
District 1Neighborhoodheart of Ho Chi Minh City, luxury corridor
Rue MichePlacegallery-like staging of local talent, new luxury anchor
Rue Miche L'ÉditionPlaceflagship in the basement of Union Square complex
Aah Midnight ClubPlaceAmericana-inspired label, known for shredded denim
Compound GarmentPlacesustainability-minded concept store housing 22 local brands
New PlaygroundPlaceOG multiconcept retailer with 70-plus Vietnamese labels
Gia StudiosPlacetranslates regional craftsmanship into globally fluent looks
Môi ĐiênMarketexperimental label with pleating and gender-fluid silhouettes
MêmanPlacereframes traditional áo dài for everyday life
Keep Fashion WeirdPlacemotto of Duc Studio, known for deconstructed pieces
LsoulPlacefocuses on hyperfeminine glam, corsetry, and lace
Victim of the PrimePlacegender-neutral aesthetic, clean, youthful, and slightly cerebral
HadesPlace
Dirty CoinsPlace

New Playground