Rue Miche, Ho Chi Minh City

Condé Nast TravelerSep 2

Here's how to make the most of the Vietnamese capital's District 1 neighborhood, the epicenter of the country's youthful fashion movement.

gallery-like staging of local talent, new luxury anchor

15 things in this story

Latui AtelierPlaceknown for shredded denim and provocative cuts
District 1Neighborhoodheart of Ho Chi Minh City, luxury corridor
Rue MichePlacegallery-like staging of local talent, new luxury anchor
Rue Miche L'ÉditionPlaceflagship in the basement of Union Square complex
Aah Midnight ClubPlaceAmericana-inspired label, known for shredded denim
Compound GarmentPlacesustainability-minded concept store housing 22 local brands
New PlaygroundPlaceOG multiconcept retailer with 70-plus Vietnamese labels
Gia StudiosPlacetranslates regional craftsmanship into globally fluent looks
Môi ĐiênMarketexperimental label with pleating and gender-fluid silhouettes
MêmanPlacereframes traditional áo dài for everyday life
Keep Fashion WeirdPlacemotto of Duc Studio, known for deconstructed pieces
LsoulPlacefocuses on hyperfeminine glam, corsetry, and lace
Victim of the PrimePlacegender-neutral aesthetic, clean, youthful, and slightly cerebral
HadesPlace
Dirty CoinsPlace

Rue Miche