Lund University, Lund

BBC TravelSep 4

'You're not to think you're anything special': Why Swedes hate standing out

Swedes prize equality, dislike boasting and often prefer to blend in. The century-old idea of Jantelagen helps explain why – and offers visitors a key to decoding Swedish culture.

University where Orvar Löfgren is professor emeritus.

6 things in this story

Lund UniversityPlaceUniversity where Orvar Löfgren is professor emeritus.
Elsewhere
JantelagenPlaceSwedenUnwritten social code prizing humility and equality.
A Fugitive Crosses His TracksPlaceSwedenSatirical novel by Aksel Sandemose.
The Late Show With Stephen ColbertPlaceNew York, United StatesShow where Alexander Skarsgård discussed Jantelagen.
Mid Sweden UniversityPlaceSwedenUniversity where Stefan Dahlberg is a professor.
Learn Swedish Culture ABPlaceSweden“ For every company, embassy or consulate out there curious about Swedish culture, don’t hesitate to invite Yvonne…

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Lund University

In the coverage1 story

'You're not to think you're anything special': Why Swedes hate standing out