Mid Sweden University, Sweden

BBC TravelSep 4

'You're not to think you're anything special': Why Swedes hate standing out

Swedes prize equality, dislike boasting and often prefer to blend in. The century-old idea of Jantelagen helps explain why – and offers visitors a key to decoding Swedish culture.

University where Stefan Dahlberg is a professor.

6 things in this story

JantelagenPlaceUnwritten social code prizing humility and equality.
A Fugitive Crosses His TracksPlaceSatirical novel by Aksel Sandemose.
Mid Sweden UniversityPlaceUniversity where Stefan Dahlberg is a professor.
Learn Swedish Culture ABPlace“ For every company, embassy or consulate out there curious about Swedish culture, don’t hesitate to invite Yvonne…
Elsewhere
The Late Show With Stephen ColbertPlaceNew York, United StatesShow where Alexander Skarsgård discussed Jantelagen.
Lund UniversityPlaceLund, SwedenUniversity where Orvar Löfgren is professor emeritus.

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Mid Sweden University

In the coverage1 story

'You're not to think you're anything special': Why Swedes hate standing out