Seongsu-dong, Seoul — Travelrags

Condé Nast TravelerNov 20, 2025

The rise of East and Southeast Asia as shopping destinations is complete, but there are a few wildcards as well.

Amorepacific beauty lab, custom lipstick counters

23 things in this story

MyeongdongTrain stationOlive Young flagship store, cosmetic innovation
Seongsu-dongNeighborhoodAmorepacific beauty lab, custom lipstick counters
AmorepacificPlaceBeauty lab in a former car repair shop
Gwangjang MarketMarketOld Seoul alleyways with vintage hanboks and food stalls
Olive YoungPlaceFlagship store serves as cosmetic innovation dashboard
CheongdamNeighborhoodPairs 10 Corso Como with Sulwhasoo flagship
SulwhasooPlaceFlagship store offers TUS Moon Jade Hand Service
GarosugilNeighborhoodTree-lined streets with Tamburins' sculptural perfume balms
TamburinsPlaceSells sculptural perfume balms
BukchonNeighborhoodAlleys hide appointment-only buncheong ceramics
YiyehaPlaceSells appointment-only buncheong ceramics
GranhandPlaceOffers personalized perfume engraving
10 Corso ComoPlace
Elsewhere
ChinatownNeighborhoodSingaporeVictor Lim's Peranakan Tiles Gallery
Little IndiaNeighborhoodSingaporeMustafa Centre runs 24 hours
Kampong GelamNeighborhoodSingaporeRatianah Tahir cuts and embroiders kebayas
Orchard RoadNeighborhoodSingaporeMain shopping artery, features ION Orchard and Ngee Ann City
ION OrchardPlaceSingaporeCurved glass mall on Orchard Road
Ngee Ann CityPlaceSingaporeHome to Takashimaya department store
TakashimayaPlaceSingaporeDepartment store in Ngee Ann City
Victor Lim's Peranakan Tiles GalleryPlaceSingaporeRescues century-old Belgian tiles
Bussorah StreetNeighborhoodSingaporeRatianah Tahir's atelier
Newton Food CentreMarketSingaporeFamous from Crazy Rich Asians, serves satay

Seongsu-dong