Seoul

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Digest

See. Naksan One of Seoul's wooded peaks, popular for hiking with battlements and city views. Hongdae A vibrant district known for K-pop, boutiques, and coffeeshops. Myeongdong A neon-lit shopping district popular with teenagers.

Eat. Namdaemun Market Shop for ingredients like softshell crabs, lotus roots, and kimchi cabbages. Jegidong Traditional shops offering cure-alls like deer antler, wormwood, and ginseng.

Stay. Four Seasons Hotel Seoul A consistently classy and calm hotel with genuine Korean hospitality.

Condé Nast TravelerAug 21, 2026

A Mother-and-Tween's Travel Guide to K-Beauty, Hanboks, and the Brooklyn of Seoul

For one New York mother and daughter duo, a last-minute add-on to a Japan trip turned into four days of palace visits, mung bean pancakes, and a priceless souvenir.

10 things in this story
  • Gwangjang MarketMarketbustling market for bindae-tteok and hotteok
  • Olive YoungPlaceKorea's dominant health and beauty chain with numerous locations
  • Namsan MountainSightspectacular cherry blossoms in spring
  • SeongsuTrain stationdescribed as Seoul's Brooklyn, with chic shops
  • Kensington ToursPlacetravel specialist that provided a local guide
  • Gyeongbokgung PalaceParkbeautiful building with historical weight and meaning
  • HiKR GroundAttractionK-Pop and Korean culture hub run by the government
  • KnottedCafépopular local chain with a location inside HiKR Ground
  • Starfield LibrarySightsoaring bookcase installation that stops visitors
  • The ShillaHotelfive-star hotel with a breakfast buffet of bewildering scale
Read the full piece at Condé Nast Traveler →

National GeographicJul 11

The best place to experience South Korea's k-hiking? Seoul's urban mountains

In South Korea’s capital, a crown of forested mountains and centuries-old battlements are often populated by local hikers — and travellers can join them.

21 things in this storyRead the full piece at National Geographic →

Condé Nast TravelerNov 20, 2025

This Asian Metropolis Is the Best City in the World for Shopping, Our Readers Say

The rise of East and Southeast Asia as shopping destinations is complete, but there are a few wildcards as well.

23 things in this story
  • MyeongdongTrain stationOlive Young flagship store, cosmetic innovation
  • Seongsu-dongNeighborhoodAmorepacific beauty lab, custom lipstick counters
  • AmorepacificGalleryBeauty lab in a former car repair shop
  • Gwangjang MarketMarketOld Seoul alleyways with vintage hanboks and food stalls
  • Olive YoungPlaceFlagship store serves as cosmetic innovation dashboard
  • CheongdamTrain stationPairs 10 Corso Como with Sulwhasoo flagship
  • 10 Corso ComoCafé10 Corso Como Concept Store416, Apgujeong-ro, Gangnam-gu, 06015 Seoul, South Korea…
  • SulwhasooPlaceFlagship store offers TUS Moon Jade Hand Service
  • GarosugilNeighborhoodTree-lined streets with Tamburins' sculptural perfume balms
  • TamburinsPlaceSells sculptural perfume balms
  • BukchonAttractionAlleys hide appointment-only buncheong ceramics
  • YiyehaPlaceSells appointment-only buncheong ceramics
  • GranhandPlaceOffers personalized perfume engraving
  • Elsewhere
  • ChinatownNeighborhoodSingaporeVictor Lim's Peranakan Tiles Gallery
  • Little IndiaNeighborhoodSingaporeMustafa Centre runs 24 hours
  • Kampong GelamNeighborhoodSingaporeRatianah Tahir cuts and embroiders kebayas
  • Orchard RoadNeighborhoodSingaporeMain shopping artery, features ION Orchard and Ngee Ann City
  • ION OrchardPlaceSingaporeCurved glass mall on Orchard Road
  • Ngee Ann CityPlaceSingaporeHome to Takashimaya department store
  • TakashimayaPlaceSingaporeDepartment store in Ngee Ann City
  • Victor Lim's Peranakan Tiles GalleryPlaceSingaporeRescues century-old Belgian tiles
  • Bussorah StreetNeighborhoodSingaporeRatianah Tahir's atelier
  • Newton Food CentreMarketSingaporeFamous from Crazy Rich Asians, serves satay
Read the full piece at Condé Nast Traveler →

Condé Nast TravelerOct 24, 2025

The Best Hotels in Seoul, From Gangnam to Hongdae

Whether you’re here for business, K-beauty shopping, or sightseeing, these Seoul hotels deliver a cool, comfortable stay.

23 things in this storyRead the full piece at Condé Nast Traveler →
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