Skift
Ras Al Khaimah’s New Pitch to Indian Tourists: We’re Premium — Not Just Cheaper Than Dubai
Ras Al Khaimah wants Indians to visit for Ras Al Khaimah, not just because it’s near Dubai.
CEO Phillipa Harrison spoke about brand positioning.
Ras Al Khaimah Tourism Development Authority
Mentioned by Skift“The government of Ras Al Khaimah established the Ras Al Khaimah Tourism Development Authority (RAKTDA) in May 2011. The Authority licenses, regulates and monitors the Emirate’s tourism and hospitality industry.”
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