Setomaa

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Condé Nast TravelerAug 3, 2026

How Setomaa Keeps Its Culture Alive on Estonia's Russian Border

Writer Ash Bhardwaj rolls Easter eggs with the Seto people and discovers how ritual, memory, and community outlast political borders.

9 things in this story
  • Seto smoke saunaSightTraditional sauna where windows are closed to build heat.
  • JumalamägiSightSacred hill topped with a carved idol of Peko.
  • PekoPublic artworkSeto god of crops, fertility, and beer.
  • Old Jüri’s soap shopPlaceShop making soap using traditional methods and holy water.
  • Petseri MonasterySightCrucial pilgrimage site for the Seto, near the Russian border.
  • Seto ToursPlaceOffers information and guidance for visiting Setomaa.
  • Elsewhere
  • Iti LeiväküükRestaurantObinitsa, EstoniaCafé serving hansa liquor and traditional Seto food.
  • Transfiguration ChurchSightObinitsa, EstoniaPale-green church at the edge of Obinitsa.
  • Kirsi FarmHotelMeremäe, EstoniaHomestay and converted farmhouse serving traditional meals.
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